As a key client, Nestlé entrusted us with brand marketing for the We Proudly Serve Starbucks program across the UK and EMENA regions. In my role, I led a multidisciplinary team to support Starbucks’ expansion into foodservice and self-serve markets, ensuring brand integrity and consistency. I guided the team in adapting campaign messaging for B2B and B2C audiences and oversaw the production of over 100 assets each season, including posters and digital content, to deliver a cohesive Starbucks experience across diverse foodservice locations.
Our primary challenge was to ensure strict adherence to Starbucks’ branding and messaging guidelines, while delivering campaign messages that resonated with both B2B and B2C audiences across diverse markets and platforms. Additionally, with Starbucks reaching global markets, it was crucial to maintain a cohesive aesthetic aligned with the Starbucks brand identity while also highlighting the distinct appeal of the We Proudly Serve Starbucks program.
I built a strong relationship with the marketing team to ensure clear communication and alignment on each campaign. I led the team in creating cohesive assets that combined Starbucks’ established aesthetic with tailored creative, delivering a seamless brand experience that engaged B2B and B2C audiences across international markets.Included are examples of targeted launch materials for the Blonde Roast blend, highlighting our brand-consistent, adaptable marketing solutions.
