As a key client, Starbucks® entrusted us with brand marketing responsibilities to help them across the UK and EMENA (Europe, Middle East, and North Africa) regions. Our main objective was to support Starbucks in expanding its presence within the foodservice and self-serve markets. We were tasked with preserving the integrity and consistency of the Starbucks brand while adapting campaign messages for both B2B and B2C audiences. This required us to create over 100 unique assets per season — including posters, digital content, and more — for the We Proudly Serve Starbucks® program, which brings the Starbucks® experience into diverse foodservice and on-the-go settings across these regions.
Our primary challenge was to ensure strict adherence to Starbucks’ branding and messaging guidelines, while delivering campaign messages that resonated with both B2B and B2C audiences across diverse markets and platforms. Additionally, with Starbucks reaching global markets, it was crucial to maintain a cohesive aesthetic aligned with the Starbucks brand identity while also highlighting the distinct appeal of the We Proudly Serve Starbucks program.
To achieve this, I cultivated a strong relationship with the marketing team, enabling swift, effective communication and ensuring clarity in each campaign's message. For every campaign, we produced a suite of cohesive assets that adhered to Starbucks’ brand standards. By thoughtfully integrating Starbucks’ established aesthetic with tailored creative elements, we delivered a seamless, high-quality brand experience that effectively engaged both B2B and B2C audiences across international markets. Included here is an example of some of our targeted launch campaign mechanics and POS for the Blonde Roast blend, showcasing our approach to delivering brand-consistent yet adaptable marketing solutions.
