I’m a hands-on Creative Lead with experience across branding, campaign and digital design.
Over the last 20 years, I’ve worked with brands like Starbucks, Nestlé, Heinz, Quorn and Jus-Rol, helping shape creative that connects. I’ve led teams, built design departments from scratch, and partnered with clients at every stage — from strategy to execution.
My career began at Jellybean, an award winning integrated Food & Drink agency, where I rose from Junior Designer to Design Director / Creative Lead. I later joined Cracked, a small ambitious agency, where I helped grow the business from 5 to 25+ people and built its internal studio — hiring, mentoring, and shaping its creative processes from the ground up.
In 2022, I launched a solo design consultancy, offering branding and design support to SMEs and startups. It gave me space to reset, reconnect with my values, and work more directly with clients. While I’m proud of that chapter, I’m now ready to return to a full-time creative team — one that values design thinking, collaboration and ambition.
A calm, thoughtful leadership style
Extensive knowledge of The Foodservice and the Food & Drink industry
‘Senior Leadership Team’ level experience
A focus on clarity, creativity and impact
Proficient Webflow developer (HTML & CSS)
March 2022 – Present
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Founded a solo consultancy to deliver agency-level branding and design to SMEs and start-ups
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Led brand identity, design systems, website design (Webflow), and marketing collateral
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Developed client relationships, proposals, and creative strategy
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Currently seeking a long-term, full-time design leadership role within a collaborative team
July 2019 – March 2022
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Joined a fast-growing agency early on to lead design and build the internal studio
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Recruited and mentored a team of 7+ creatives; developed process and workflows
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Oversaw brand, campaign, digital, and packaging work for clients like Starbucks, Nestlé, Quorn
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Part of the Senior Leadership Team; agency grew to 25+ people and £1M turnover
June 2016 – July 2019
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Led the creative team and output for all key clients across all creative output
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Mentored and developed junior staff and oversaw all internal design processes and QA
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Worked with long-term clients including Jus-Rol, Tilda, and Twinings
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Helped Jellybean reach Top 20 ranking in The Drum’s Design Census (2016)
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Oversaw award-winning website design for Jus-Rol, winning at The Caterer Web Awards (2011)
Previous roles within Jellybean: Art Director (2012–2016) | Senior Designer (2007–2012) | Middleweight Designer (2005–2007) | Junior Designer (2003–2005)
If you like what you've seen and are interested in talking to me, or would like to see more examples of my work why not get in touch.