Quorn

Brand Marketing

Brand Strategy

Digital

Brief

As a key client, Quorn relied on us to provide extensive brand marketing support across their out-of-home division in the UK. Our role spanned a wide range of activities, including social media management, campaign creation and activation, event support, advertising (both print and digital), and presentation development. Central to our work was ensuring that all communications accurately reflected Quorn’s core values and brand identity, while delivering messaging that resonated with the UK audience.

Challenge

The main challenge lay in maintaining Quorn’s established brand voice and visual identity across a broad spectrum of marketing activities and formats. This required us to deliver consistently high-quality outputs that aligned with their strategic objectives, while also meeting the needs of a dynamic and competitive market. Additionally, the fast-paced nature of the work meant that flexibility and efficiency were essential to ensure deadlines were consistently met.

Solution

To address these challenges, we worked in close collaboration with Quorn’s marketing team to ensure clarity and alignment on campaign objectives and brand messaging. By producing a suite of creative assets tailored to each project—from engaging social media content to impactful event materials—we ensured all deliverables were on-brand and fit for purpose. A highlight of our work included a comprehensive campaign to support a new product launch, their new Buttermilk style burger, where we successfully combined bold, eye-catching designs with clear, compelling messaging, helping to drive awareness and engagement in the UK market.

Project Info

Quorn Professional
Head of Design / Creative Lead
Led a multidisciplinary team to develop and deliver high-impact marketing communications for Quorn Professional, the brand’s B2B foodservice arm. Oversaw the full creative process — from concept to rollout — ensuring alignment with Quorn’s brand guidelines while adapting messaging for procurement teams, chefs, and commercial partners.Collaborated with internal departments and key stakeholders to meet project milestones, uphold quality standards, and maximise impact across digital and print channels. Applied brand strategy in context by shaping communications for B2B buyers and operators — delivering tailored LinkedIn campaigns, sales enablement tools, advertising, usage guides, and presentations. Guided creative direction, promoted consistency and clarity, and helped reinforce Quorn’s leadership position within the foodservice category.