Nestlé Coffee Partners

Brand Identity & Packaging

Brand Activation

Creative Leadership

Brief

Nestlé sought a cohesive brand direction for its Coffee Partners division, which provides coffee solutions for foodservice environments such as hospitals, hotels, workplaces, and educational institutions. The goal was to reinforce their position as experts in coffee solutions, capable of delivering exceptional service and support across diverse sectors.

Challenge

I was responsible for overseeing the development of a brand identity that would clearly communicate Nestlé Coffee Partners’ expertise and leadership in the coffee industry. The branding needed to highlight their unique ability to offer recognised, high-quality brands, such as Starbucks and Seattle’s Best Coffee, alongside comprehensive support for foodservice clients, positioning them as the top choice for tailored coffee solutions in the B2B market.

Solution

I led the creation of a strategic brand positioning that underscored Nestlé Coffee Partners’ expertise in coffee solutions for the foodservice and hospitality sectors. Under my direction, the team developed branding that emphasised their extensive portfolio, showcasing the quality and variety they offer to clients. This approach reinforced their role as industry leaders while clearly differentiating their offerings in a competitive B2B landscape.

Project Info

Nestlé Professional

Head of Design / Creative Lead

I provided strategic oversight to ensure all deliverables aligned with the brief and exceeded client expectations including; proposition identity, tone of voice, messaging, brand guidelines, and brand communications. Following the brand’s creation, I guided the creative team in producing comprehensive assets, maintaining consistency with brand standards and client objectives. I collaborated with stakeholders to meet timelines, uphold quality, and maximise marketing impact, driving creative strategy and championing best practices to strengthen the brand identity and boost engagement.