Exclusive Ranges, supplier of premium foodservice equipment to renowned UK hotels and restaurants — including The Ritz, The Ivy, and Le Gavroche — wanted to refresh their brand and launch a new website. The goal was to deliver a refreshed website and help the brand reinforce their identity as trusted experts in professional kitchen equipment.
I needed to re-energise the Exclusive Ranges brand with a renewed sense of purpose that reflected its heritage and standing in the industry. This involved bringing through their connection to chef culture and showcasing how their high-quality equipment supports top culinary professionals, while delivering a brand experience that appealed to a discerning audience.
I helped define key brand pillars aligned with Exclusive Ranges’ core values and expertise. I refined essential brand elements to maximise impact, crafting a refreshed identity that celebrated their legacy while embracing future growth. I redesigned key touchpoints — including print ads, business cards, email signatures, price lists, and the new website — to ensure a cohesive and modern brand presence across all communications.
