Eurest, a division of Compass Group and a global leader in food and support services, aimed to introduce a new restaurant concept focused on sustainability. This concept would enhance Eurest's portfolio when tendering to potential clients, demonstrating a commitment to ethical and environmentally conscious practices. The concept needed to showcase sustainable values and foster a positive impact on both the environment and local communities.
The challenge was to develop a restaurant concept that clearly conveyed Eurest’s dedication to environmentally friendly practices while engaging customers and addressing local community issues. This concept had to be versatile, capable of scaling across different locations, and reflect Eurest’s mission to promote sustainability at every level of its operation.
I oversaw the creation of the Seeded brand and concept, symbolising growth and connection to nature. My team and I established clear value pillars and a flexible, tiered programme adaptable to different budgets and sites. These tiers included commitments like sourcing local produce, reducing food waste through creative dishes, and offering sustainable meal swaps, all designed to educate customers on the positive impact of sustainable choices and reinforce Eurest’s dedication to a greener future.
